Our Story

G?day & welcome to our Story. I?m Jarrod the Camping Guru and the proud owner of our local Sunshine Coast family business. My folks Robert and Margy Michael opened the doors to Camping Country Australia back in 1993. With a shop in Sugar Road, Maroochydore, the store was simply an extension of themselves and their love for camping and the outdoors.

As a kid growing up, my two sisters and I spent a lot of time camping and getting back to nature ? that?s what we did all the time as a family ? camping. I loved it then, and I love it now. Through camping, we got the type of fun and recreational experiences my parents were seeking for themselves, and getting back to nature quickly became a way of life growing up in the Michael family. Every spare weekend we had ? we were camping.

During one of our family camping trips, my folks discussed the possibility of drawing on their retail experience and turning their passion for camping into a family business. They wanted to make camping easy for everyone to enjoy, and they wanted to encourage other families to get outdoors and explore everything Queensland has to offer with their kids.
More than 20 years on, Camping Country Australia is still proud to be a family-run local business. My wife Kerri and I took the business over from my folks, so they now have more free time to camp and explore this marvellous country of ours.
We want to continue the legacy my parents started by sharing our life long acquired wealth of camping knowledge and skills with those who walk through our doors. We also have one other aspiration…

?To ensure every kid on the Sunshine Coast puts down their computer, tablet or smartphone to get outdoors and enjoy camping with their family and friends.?

Through camping, my parents showed me that there is so much fun to be had learning about our natural environment. Camping is good clean fun and it?s also good for you. It?s good for our mind, body and soul! Kerri and I have our own young family now with two beautiful girls Maisie and Sari. They are also growing up with an appreciation for nature and the benefits of being outdoors, just like I did.
Kerri and I are very passionate about Camping Country Australia, and we ensure that our staff also share our love of the great outdoors.
I want my staff to know everything there is to know about camping . So how do we do this? It?s pretty simple – I just take my staff camping!? Here at Camping Country Australia it?s all about you?our fellow campers and our loyal customers.
Our amazing hand-picked team has something reassuringly in common with you. We all love camping. And we believe that when you walk into our store, you?ll get the best camping gear on the market (we know because we try everything!) and the knowledge and tips you need to make sure camping becomes a part of your life too..
We look forward to seeing you in store soon. Happy camping!

Jarrod?the Camping Guru!

Michael Family Camping Photo